The David YellowHorse company first started in the 1950s from a roadside stand. The family started out by selling Navajo rugs and petrified wood to the passing by vacationers. In the 60s, Juan and Frank Yellowhorse tidy up some at the newly constructed trading post, not far from the rug stand. The addition of gas pumps selling Shell gas, and new signs along the route 66, were constructed. As well as building their livelihoods, the young ambitious Yellowhorses began teaching their own children to talk and interact with the travelling tourists and people on vacation.